You’re not lost if you just want to stick to Google Analytics. I also think it’s a little obtrusive to track each and every click and mouse movement of your visitor even if they are not (easily) individually identifiable.Īnalyzing teaser performance with Google Analytics Be aware though that this means putting a lot more Javascript on your page which often needs IT buy-in (often hard to get), can impact the page loading time, and you have to use yet another tool. So what is the solution? You can of course resort to full-scale click-tracking tools like CrazyEgg or PicNet Mouse Eye Tracking (both are paid solutions, PicNet offers a free trial on some pages). Paid solutions: Mouse Movement and Click Heat Maps

That is not recommended because you lose the original source of the visitor as soon as she clicks on an on-site campaign link: The original source gets overridden by the parameters of that link. Some people also use these normal campaign tags (utm_source etc.) in their on-site campaigns. Why shouldn’t I use regular campaign tags? If it were teaser links in an email campaign, the solution would be easy: Just tag all the links with your campaign parameters, and make sure your email service provider offers click tracking. The teasers change once a week, so every week there’s the question: How well did each teaser perform? I work for a company that has a homepage clogged with teasers and links.

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